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Pro Plumbing
A conversion-first website with AI booking that turns after-hours traffic into confirmed appointments.
- Website Design
- SEO
- AI Booking
- Google PageSpeed
- 97
- SEO score
- 98
- Increase in calls
- 2.4x
- Conversion lift
- +41%
Challenge
Pro Plumbing was losing a third of enquiries outside office hours, with no way to capture or qualify them.
Strategy
We paired a redesigned site with an AI booking assistant and automated reminders so every enquiry gets an instant, useful response.
Design
A clean split hero with an always-visible booking panel, soft shadows, glass detail cards and a dashboard-style trust section.
SEO
Service and suburb page architecture, review schema, image optimization and a measurable Core Web Vitals target of green across the board.
Project goals
- Capture after-hours enquiries automatically
- Reduce no-shows and admin time
- Convert more of the existing traffic
Technology used
- AI booking assistant
- Calendar automation
- Review automation
- Analytics events
Results
- Appointments booked by AI
- 68%Appointments booked by AI
- After-hours leads captured
- 2.4xAfter-hours leads captured
- Average response time
- 12sAverage response time
- No-show reduction
- -31%No-show reduction
Gallery
“The AI receptionist books jobs while we sleep. It paid for the whole project in the first quarter.”
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